Icicidirect.com Open Online Trading Account | NSE / BSE Share & Stock Market Trading with iDirect (ICICI Direct)

ICICI Direct (iDirect) offers live online share/stock market trading account, demat account, IPO, SIPs, mutual fund recommendations, tips, updates in ...

Icicidirect.com Overview

When it comes to online trading in India, ICICI Direct (iDirect) is one of the most popular platforms. The website icicidirect.com offers a variety of financial services, including live online share/stock market trading accounts, demat accounts, IPO, SIPs, and mutual fund recommendations. The platform claims to offer detailed analyses with a simplified online trading system, making it easy for investors to manage their investments.

The overall structure of the website is user-friendly and well-organized. The homepage has a clean and sleek design, with straightforward navigation menus at the top and bottom of the page. The menus offer easy access to various sections of the website, such as trading, research and recommendations, mutual funds, and IPOs.

On the homepage, visitors are greeted with a brief overview of the platform's benefits and offerings, along with a few key tools to help them get started. These include a trading calculator, investment ideas, market snapshots, and research reports. The layout of the homepage is well-structured, with clear headings and visual cues to help users easily find what they are looking for.

One thing that stands out about icicidirect.com is the platform's commitment to education and support. The website offers a comprehensive learning center, which features tutorials and resources to help investors improve their trading skills. Additionally, the platform provides personalized advisory services for those who need extra guidance.

Concerning usability, the pages load quickly, and the website is responsive, ensuring that users can access it from any device. However, the PageSpeed Insights score of 57 suggests that there's room for improvement in terms of site speed. Although this score is below average, it won't necessarily affect the overall functionality of the website.

In terms of safety, the website uses SSL encryption issued by Entrust, Inc. to protect users' information and transactions. From a family-friendly perspective, the website contains financial information, which may not be suitable for young audiences. However, the website does not have any inappropriate or explicit content that could be potentially harmful.

ICICI Direct is hosted by ICICIBANK Ltd in Mumbai, India. The platform has a significant online presence, with 36697 unique visitors per day and 349722.41 pageviews. The site value of $4599000 USD reflects the platform's popularity and importance in the Indian online trading industry.

In conclusion, icicidirect.com is a well-designed and structured website with a user-friendly interface. The platform offers a

Icicidirect.com Rank Summary

Global Rank

1,818

Average Load Time

1.06sec

Links In Count

236

Website Value

$4.6 M

Audience Geography. Where are icicidirect.com visitors located?

Country	Visitors
India IN	87.4%
Qatar QA	6.5%
United States US	2.1%
Saudi Arabia SA	0.7%
Indonesia ID	0.6%
Other	2.7%

Country	Pageviews
India IN	89.6%
Qatar QA	5.7%
Saudi Arabia SA	2.4%
United States US	1%
Indonesia ID	0.3%
Other	1%

Country	Rank
Qatar QA	146
India IN	191
Saudi Arabia SA	2651
Indonesia ID	4972
United States US	16156

Where do visitors go on icicidirect.com?

Subdomain	Pageviews
secure.icicidirect.com	87.5%
icicidirect.com	9.49%
partners.icicidirect.com	1%
emarketwatch.icicidirect.com	0.48%
api.icicidirect.com	0.37%
news.icicidirect.com	0.34%
community.icicidirect.com	0.18%
virtualstocks.icicidirect.com	0.17%
derivativefind.icicidirect.com	0.13%
other	0.34%

Subdomain	Pageviews per User
secure.icicidirect.com	9.34
partners.icicidirect.com	7.1
sensibull.icicidirect.com	7
virtualstocks.icicidirect.com	4
derivativefind.icicidirect.com	3
api.icicidirect.com	2.6
news.icicidirect.com	2
community.icicidirect.com	1.3
icicidirect.com	1.3
emarketwatch.icicidirect.com	1
other	0

Subdomain	Reach
secure.icicidirect.com	86.58%
icicidirect.com	65.53%
emarketwatch.icicidirect.com	4.38%
news.icicidirect.com	1.62%
community.icicidirect.com	1.32%
partners.icicidirect.com	1.3%
api.icicidirect.com	1.29%
virtualstocks.icicidirect.com	0.35%
derivativefind.icicidirect.com	0.34%
sensibull.icicidirect.com	0.17%

How popular is icicidirect.com?

Period	Global Rank	Global Rank Delta
past 3 months	1818	268
past month	1809	-151
past week	1871	148
yesterday	1546	86

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	975	133	549	-9.316%	9.53	5%
30	959	-33	58	-3.73%	9.24	-6.193%
7	1004	108	578	-13.27%	9.4	-0.53%
1	799	26	74	-3.86%	10	3%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	2557	483	266	-13.97%
30	2529	-235	264	3%
7	2681	260	240	-12.86%
1	2215	137	290	-6.89%

Icicidirect.com Website Safety

Overview

Last Updated: 01/11/2026

Overall result - icicidirect.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 07/29/2025

icicidirect.com is safe.

Norton ConnectSafe evaluates icicidirect.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/10/2016

icicidirect.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

icicidirect.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

icicidirect.com is safe.

McAfee assesses icicidirect.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze icicidirect.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

icicidirect.com child safety is very good.

The WOT calculates reputation of the icicidirect.com. This reputation system receives ratings from users and information from third-party sources, assesses the icicidirect.com for safety features and confirms, whether icicidirect.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	icicidirect.com
Issuer Organization	GlobalSign nv-sa
Issuer	GlobalSign Extended Validation CA - SHA256 - G3
Algorithm	RSA-SHA256
Valid form	06/26/2024
Expiration	07/14/2025
Signed	Certificate is not self signed
Additional Domains	icicidirect.com www.icicidirect.com

Icicidirect.com Rank History

Alexa Rank shows how popular icicidirect.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If icicidirect.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to icicidirect.com and pageviews on icicidirect.com over the past 3 months.

Icicidirect.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 12/07/2025

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Icicidirect.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: ICICIDIRECT.COM
Registry Domain ID: 11117320_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2023-06-21T10:46:12Z
Creation Date: 1999-10-08T14:33:00Z
Registry Expiry Date: 2026-10-08T14:33:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
Domain Status: ok https://icann.org/epp#ok
Name Server: A1-79.AKAM.NET
Name Server: A12-65.AKAM.NET
Name Server: A14-65.AKAM.NET
Name Server: A20-67.AKAM.NET
Name Server: A3-66.AKAM.NET
Name Server: NS1.ICICIBANK.COM
Name Server: NS2.ICICIBANK.COM
Name Server: NS3.ICICIBANK.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T11:47:50Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Icicidirect.com HTML Check

HTML Validation Tool

Errors

Almost standards mode doctype. Expected “<!DOCTYPE html>”.

Internal encoding declaration “iso-8859-1” disagrees with the actual encoding of the document (“utf-8”).

Bad value “text/html; charset=iso-8859-1” for attribute “content” on element “meta”: “iso-8859-1” is not a preferred encoding name. The preferred label for this encoding is “windows-1252”.

Using the “meta” element to specify the document-wide default language is obsolete. Consider specifying the language on the root element instead.

Element “title” not allowed as child of element “head” in this context. (Suppressing further errors from this subtree.)

Element “title” must not be empty.

Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

No “p” element in scope but a “p” end tag seen.

Bad value “javascript://” for attribute “href” on element “a”: missing } after function body

The “width” attribute on the “table” element is obsolete. Use CSS instead.

The “cellpadding” attribute on the “table” element is obsolete. Use CSS instead.

The “cellspacing” attribute on the “table” element is obsolete. Use CSS instead.

The “border” attribute on the “table” element is obsolete. Use CSS instead.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Bad value “http://content.icicidirect.com/idirectcontent/Home/HelpVideos.aspx?Video=WhyInsurance.flv&Title=Why Insurance&menu=3rd” for attribute “href” on element “a”: Illegal character in query: space is not allowed.

The “name” attribute on the “img” element is obsolete. Use the “id” attribute instead.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

The “align” attribute on the “div” element is obsolete. Use CSS instead.

Stray start tag “div”.

Cannot recover after last error. Any further errors will be ignored.

Warnings

The “language” attribute on the “script” element is obsolete. You can safely omit it.

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

Icicidirect.com Desktop Performance

Last tested: 06/12/2016

Desktop Speed

73%

Leverage browser caching

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Optimize images

Minify HTML

Minify JavaScript

Desktop Resource Breakdown

Total Resources	36
Number of Hosts	6
Static Resources	27
JavaScript Resources	11
CSS Resources	7

Icicidirect.com Mobile Insights

Last tested: 12/02/2019

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

57%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Optimize images

Minify JavaScript

Minify HTML

Minify CSS

Mobile Resource Breakdown

Total Resources	47
Number of Hosts	2
Static Resources	38
JavaScript Resources	8
CSS Resources	2

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Icicidirect.com Open Online Trading Account | NSE / BSE Share & Stock Market Trading with iDirect (ICICI Direct)

ICICI Direct (iDirect) offers live online share/stock market trading account, demat account, IPO, SIPs, mutual fund recommendations, tips, updates in ...

Icicidirect.com Overview

Icicidirect.com Rank Summary

Icicidirect.com Website Safety

Icicidirect.com Rank History

Icicidirect.com Hosting Information

Icicidirect.com Domain Registration and Settings

Icicidirect.com HTML Check

Icicidirect.com Desktop Performance

Icicidirect.com Mobile Insights

Icicidirect.com Similar Audits

Icicidirect.com Common Typos